Building Bogus Basin by Brassey Chandler

This page with quotes from the Greenwood family are a fantastic addition that combines nostalgia with the human element to give folks a unique view of the resort from a time and perspective that few have.įinally, I love that they went paperback for this edition. Bogus included this piece about their race programs which, in my book (pun intented), is a fantastic addition that really helps readers see the resort from new angles they may not be familiar with. Yes it’s a trip down memory lane, but it doesn’t mean you have to shy away from touting things that you’re proud of. I love education as marketing, so while you’ve got a very engaged audience perusing your story, why not dig into some of those teaching moments that folks don’t always appreciate as much? Snowmaking is one of those and this article is a great addition to the book One of my favorites was this collage of passes. It’s full of great visuals from days gone by that really create those fond memories of early skiing. It takes effort to gather the all the stuff required to take people on an immersive trip down memory lane, but that’s exactly what you find in the book. Because in 2009, Eva Chandler created a beautiful coffee table book which I was able to buy a copy of a decade or so ago.īuilding on that concept, they’ve done five things with this version that I think are really smart. There are so many ways resorts have celebrated these moment’s in their story, but Bogus Basin took a play from their own archives by creating a book. The mountain doesn’t a look a day over 60, so it may come as a surprise that Bogus Basin turns the big eight-zero this year.

Building Bogus Basin by Brassey Chandler